Of course, someone could view your page and see some of this information, but they won’t get any alerts or find it on their news feed. This way, the sharing is only moving in one direction, as opposed to the mutual following that a connection brings. What is following?įollowing lets you see another LinkedIn member’s posts and articles that they share without being connected with them. Their LinkedIn connections then become your 2nd-degree connections, and vice versa. When you accept someone’s invitation to connect, you become their 1st-degree connections. You can also easily send messages to your connections. What is connecting?Īs LinkedIn itself says, connections are “members who connected on LinkedIn because they know and trust each other.” This way, you’re both able to see each other’s posts, job updates and anniversaries, photos, public and private shares on your LinkedIn homepage. But why would you choose to follow a person rather than connect? There’s similarities between both, but fundamentally, connecting and following on LinkedIn represents two important ways of engaging. It allows you to do both, follow people and brands, but also connect to make valuable relationships. LinkedIn works in a slightly different way. On Twitter and Instagram, you can only follow an account, whether it’s your best friend or a high profile company. When using social media platforms like Facebook, you can connect with a relative, but also choose to follow a brand. What is the difference between connecting and following on LinkedIn?
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